offline web page creator download


Julián Villanueva

Professor of Marketing at IESE Business School. Ph.D.  in Management (Marketing), University of California, Los Angeles. Master in Business Administration, IESE, University of Navarra. Bachelor’s degree in Business Administration, Universidad Complutense de Madrid. 

Prof. Julian Villanueva is the Head of the Marketing  Department at IESE Business School. He holds a Ph.D. in Management (Marketing) from UCLA, an MBA at IESE, and a B.A. in Economics (Universidad 

Complutense de Madrid).

His interests fall in the area of digital marketing,  customer equity (or customer lifetime value), branding and salesforce management, among others. 

His research has been published in the Journal of Marketing Research, Journal of Marketing and Quantitative Marketing and Economics, among others. Prof. Villanueva is also the author of several books, managerial articles and more than 50 case studies and technical notes. Two of his cases are in the Harvard Business School Premier Case Collection. 

He regularly teaches MBAs and executives at IESE, 

and has also taught at CEIBS (China), Nile University (Egypt), INALDE (Colombia), IPADE (Mexico), IAE  (Argentina), IDE (Ecuador), PAD (Perú), IEE (Costa Rica) and IEEM (Uruguay). 

He joined IESE in 1997 as an Instructor in the  Marketing Department. Before doing his MBA he worked for Promodès (currently Carrefour) as a product manager in the private labels’ department. 

He has consulted for several companies such as  Telefónica, Grupo Santander, Bankinter, Caprabo, Eroski, Antonio Puig, Mastercard, Nestle, Nabisco, Bosch/Siemens. He regularly serves as an expert 

witness in several litigation cases. He has also served  as a board member of several firms, both for-profit and non-profit. 

Areas of Interest:

* Social media

* Digital marketing

* Sales management

* Customer management and CRM

Mike Rosenberg

Assistant Professor of Strategic Management at IESE Business School. Doctor of Philosophy (Management), Cranfield University. Master’s in Business Administration, IESE, University of Navarra. Bachelor of Science in Engineering, University of Michigan.

Mike Rosenberg is Assistant Professor of strategic management at IESE Business School. He teaches long-term strategy, scenario planning and analysis of business problems in IESE’s MBA, Global Executive MBA and executive education programs.

Rosenberg’s research is concerned with how longterm technological and socio-economic trends affect the business climate and has a particular interest in the potential of alternative energy sources to change the competitive dynamics of a number of industries, including the automotive sector.

Prior to joining the faculty, Rosenberg worked as a management consultant to the international automotive industry for Heidrick & Struggles, A.T. Kearney and Arthur D. Little.

Areas of Interest:

* Long term strategy

* Scenario planning

* Climate change and alternative energy

* Automotive industry

* Leadership and decision making

Gabinete de admissões

Eduarda Cabral
Tlf. [+351] 217 221 530

Horário das sessões

7 de junho, das 09h00 às 22h00
(inclui almoço e jantar)
8 de junho, das 09h00 às 17h00

Preço da Inscrição

Alumni: 1.000 euros
Membros do Agrupamento
de Alumni da AESE: 900 euros
(Valores com IVA incluído)